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Digital Web Magazine – Dollars & Sense of Web Analytics
By Donovan | October 7, 2005
“As Web developers, designers and marketers, we are quick to make recommendations to improve Web sites. Yes, we can look at anecdotal evidence and say, ‘I did this for another client, and boy did the site take off.’ What’s missing is concrete evidence that substantiates the claim and excludes other influences. This is where Web analytics comes into play.”
(Via [Digital Web Magazine].)
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