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Email Design Guidelines for 2006
By Donovan | November 30, 2005
For those of you who are looking for an email list service, check out Campaign Monitor. Their service is top notch and the interface is a dream. This list of key email design trends and guidelines from their weblog is handy.
- Never use images for important content like headlines, links and any calls to action.
- Use alt text for all images for a better experience in Gmail and always add the height and width to the image to ensure that the blank placeholder image doesn’t throw your design out.
- Add a text-based link to a web version of your design at the top of your email.
- Ensure your most compelling content is at the top (and preferably to the left).
- Test your design in a preview pane, full screen and with images turned on and off before you send it.
- Ask your subscriber to add your From address to their address book at every opportunity.
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